Loyalty One

In her role as Vice President Workplace Services, Debbie is responsible for developing and maintaining a formal program of corporate sustainability at LoyaltyOne. She spearheads a range of initiatives to “green” all business operations, helping the global leader in loyalty marketing take the lead on environmental issues as well. Debbie recently led the project to build a silver and gold LEED certified call center that features the largest rooftop solar panel installation in Canada. She also drove an initiative to purchase a fleet of smart cars for the LoyaltyOne employees who take mass transit to work daily. Debbie is a respected expert in the sustainability industry, often requested to contribute her knowledge by speaking at events and writing articles. 

Prior to joining LoyaltyOne, Debbie was Chief Operating Officer with Green Rewards, an innovative, eco-conscious loyalty business that is now integrated into the AIR MILES Reward Program. Previously, she progressed through various management roles in the marketing, workforce management and information technology sectors. 

Debbie has been trained by former US Vice President and Nobel laureate Al Gore to help raise public awareness of the impact of climate change. She is also a volunteer advisor on sustainability and other issues with MaRS, the Toronto-based innovation centre that helps science, technology and social entrepreneurs create and grow new enterprises. Debbie is also a member of Partners in Project Green and Greening Greater Toronto taskforce.

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Based in Calgary, Blair oversees day-to-day operations and management strategy for the AIR MILES Reward Program in Western Canada. As Vice President, Client Services, he works with loyalty coalition partners such as Safeway, Shell and the Forzani Group, helping turn customer insights into pragmatic initiatives for profitable business growth. 

Blair brings a strong retail background to his executive role. Before joining the AIR MILES organization, he was responsible for marketing, advertising and merchandising at Mark’s Work Wearhouse, Canada’s largest specialty apparel retailer. He previously held a range of positions in marketing, research and store development with leading grocery chains Sobeys and Safeway.

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As President of Direct Antidote, Di is responsible for all facets of the agency’s operations, from strategic planning and account management to creative and production services. The award-winning initiatives created by her team are imaginative, differentiating, memorable and designed to achieve quantifiable results while building long-term loyalty.

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With 25 years of experience in marketing and strategic business development, Trish and her team draw from a rich skill set to generate compelling new business opportunities for the AIR MILES Reward Program. Trish is inspired by challenge and relishes the opportunity to engage her team in tackling difficult tasks. This includes establishing new strategic partnerships, which are intended to foster long-term value for all stakeholders – particularly for its members, or Collectors.

Trish joined LoyaltyOne in 1998 as Director and General Manager of the AIR MILES Reward Program, leading the teams that managed several of the program’s major sponsor partners. A talented relationship builder, she assumed several challenging roles over the years, from Vice President of Strategic Ventures, where she led the team that investigated and subsequently built new opportunities in the online space, to Vice President of Business Development for sister company Alliance Data Retail Services, in the U.S. In 2009, Trish took on the role of Vice President of Business Development (U.S.) at LoyaltyOne, Toronto, and in 2010 accepted her current position.

Before joining LoyaltyOne, Trish served as Vice President of Marketing for Black’s Photography.  She earned an Honours degree in Political Science from York University, and resides in Toronto.

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As Vice President of International at LoyaltyOne, Jay Malowney is responsible for leading the company's growth initiatives in South America. Since 2007 Jay has led the effort to expand in the business to Brazil, working closely with the leadership team at Dotz to help transfer the knowledge and experience from LoyaltyOne into the Brazilian market place. Jay has had many roles within the organization in his 10 years with the company, including responsibilities leading the business development and client services teams within the AIR MILES Reward Program in Canada.

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As VP and GM of Business Development for LoyaltyOne, Graeme McVie helps clients drive improved sales and profits through insight-driven, customer-centric strategies and solutions.

Graeme began his career as a consultant and project leader at Bain & Company. Here, he applied a data-driven approach to helping a wide-range of clients develop and implement revenue and growth strategies across international markets. From Bain, Graeme entered into the world of software-as-a-service – most notably with DemandTec, a leading player in customer-centric optimization SaaS solutions, where he held progressively senior roles within product management, solutions consulting, and strategic alliances. During Graeme’s tenure at DemandTec he developed an expertise for helping clients drive sales and profits through insight-driven strategies and solutions.

Graeme then joined Applied Predictive Technologies, a leading player in Test & Learn SaaS solutions, where he was the industry lead for retailers and manufacturers. Prior to joining LoyaltyOne, Graeme was the Senior Vice President of Analytical SaaS Solutions at Symphony Analytics. Here, he delivered price, trade and brand analytics, strategies and SaaS solutions to many leading CPG manufacturers.

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As Vice President, Corporate Affairs, Mitchell Merowitz is responsible for the corporate reputation, global privacy practices, regulatory and legislative affairs of LoyaltyOne. As Chief Privacy Officer, Mitchell also oversees the company’s database governance and international consumer privacy and data protection policies. He is also a standing member of the Executive Critical Event Response Team for LoyaltyOne’s parent company, Alliance Data (NYSE: ADS). 

In October 2000, Mitchell joined the company as Senior Director, Corporate Affairs, AIR MILES Reward Program, responsible for media, stakeholder and trade relations, as well as crisis management practices for Canada’s premiere coalition loyalty program. He later assumed responsibility for all business-to-consumer and business-to-business public relations for LoyaltyOne’s North American interests. In 2004, he was appointed Chief Privacy Officer for the AIR MILES Reward Program. In 2007, he assumed the CPO role for all LoyaltyOne businesses. Prior to joining LoyaltyOne, Mitchell was the Manager of Corporate Communications for one of Canada’s largest public relations agencies and worked as a consultant to many of Canada's top 100 companies, where his focus was in the areas of corporate and brand communications planning, crisis and reputation management, public policy and public affairs.

Mitchell Merowitz is a long-time Director of the Toronto General and Western Hospital Foundation and a Member of the Board of Directors of Special Olympics Canada. He is also Chairman of the Special Olympics Canada Festival. Mitchell also serves as a member of the Canadian Chamber of Commerce’s Working Group on Electronic Commerce & Telecommunications, as well as the Competition Law and Policy Task Force.

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As Vice President Marketing, Consumer Products, Jill is responsible for delivering the relevant and valued selection of rewards that AIR MILES Collectors have come to expect from North America’s premier coalition loyalty program. Her team oversees relationships with more than 350 rewards suppliers, from major airlines, hotel chains and other travel partners, to entertainment attractions, merchandise manufacturers and brand-name retailers.

Prior to joining the AIR MILES team, Jill spent many years in the airline industry – initially with Wardair, then with Canadian Airlines International – where her evolving roles spanned customer service, marketing, frequent flyer programs, international planning and brand development. She holds BSc and MBA degrees from the University of Alberta.

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Miguel manages client relationships for Precima, a full-service provider of shopper management solutions, in his position as Director of Consulting and Analytical Services. With more than 20 years of experience in the retail industry, he brings to his role a deep knowledge of all organizational functions, from supply chain management to loyalty marketing, as he helps retailers achieve long-term gains. 

Prior to joining Precima, Miguel was general manager of shopper management and analytics at Sears Canada. His earlier retail experience includes senior positions with HBC Canada and Toys “R” Us. Miguel’s insights on analytics and shopper management have appeared in Forbes magazine and many trade publications. He is frequently invited to speak at industry conferences.

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Scott is charged with driving international expansion at LoyaltyOne with a current focus on emerging markets such as India. To do so, he draws on more than 25 years experience in business development, revenue management, customer experience, team building and corporate evolution. Scott is especially talented at identifying and unlocking new revenue streams.

Prior to joining LoyaltyOne in 2010, Scott consistently held positions where he shaped new ventures in the loyalty space. He served as Executive Vice President of Business Development at Mulberry Consulting, a global specialist in making leading companies more “customer intelligent.” As Managing Director of the SCENE LP, he helped launch an entertainment oriented loyalty program targeting youth, surpassing enrollment targets by 200% and using social networking tools to drive engagement. He also led a major frequent flyer program’s expansion into a broader coalition market position while also expanding their offerings into B2B and employee incentives. As a private consultant he has developed strategies for growth initiatives in incentive, loyalty and channel programs across many sectors including retail, telecommunications, real estate and financial services.

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As President, Brian is responsible for Precima’s overall strategic and operational management, as well its relationships with customers and business partners. Drawing on his extensive experience in loyalty and customer strategy across marketing and merchandising, he has worked with leading North American retailers and manufacturers to implement world-class customer management strategies.

Before joining Precima, Brian held a series of management positions in LoyaltyOne businesses, notably providing client management and analytics for key Sponsors of the AIR MILES Reward Program. He has used data-driven customer insights to help shape successful business initiatives for clients in grocery, pharmacy, department store and specialty retailing, as well as financial services and consumer packaged goods. Brian shares his expertise in regular articles for marketing publications and is a frequent speaker at industry events and forums.

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Lorne brings more than two decades of experience to his role as Senior Director, Brand & Promotions, for the AIR MILES Reward Program. He is responsible for all brand marketing via TV, radio and other mass channels, as well as national and local promotions on behalf of the loyalty coalition’s Sponsors. His mandate is to ensure cohesive brand integration and continuity in all interactions with AIR MILES Collectors.

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