Loyalty One

India-Focused Magazine and Online Resource Center Anchor New Media Enterprise

TORONTO (February 2, 2012) - LoyaltyOne today launched COLLOQUY India, a complete media enterprise dedicated to providing publications, an online resource center, research and education tailored to the demands of the fast-growing customer loyalty market serving India's 1.3 billion consumers. 

LoyaltyOne is a global provider of loyalty strategy and programs, customer analytics and relationship marketing services. It owns COLLOQUY magazine, and COLLOQUY's accompanying online content, research and educational offerings. COLLOQUY has served as the voice of the loyalty industry since 1990. LoyaltyOne also owns and operates one of Canada's most admired brands, the AIR MILES Reward Program.

The launch of COLLOQUY India follows by six months LoyaltyOne's acquisition of a 26% stake in Direxions Marketing Solutions, the company behind India's largest loyalty programs.

"The loyalty industry in India is poised for explosive growth. The goal of COLLOQUY India is to provide the expertise and insights that help loyalty marketers reach Indian consumers with messages and offerings that are most relevant to their needs," LoyaltyOne President Bryan Pearson said.

Anchoring LoyaltyOne's new India-centric media enterprise is COLLOQUY India, a four-times-a-year print and online magazine set to debut in mid-February. The first publication will be circulated to over 3,500 top marketing executives throughout India.

COLLOQUY India represents LoyaltyOne's first regionally targeted publication. The magazine will draw on the resources of world-renowned COLLOQUY magazine to bring India-specific research, analysis and expertise based on connections with leading loyalty practitioners in India.

More than 2,000 savvy Indian loyalty executives access COLLOQUY articles and content via www.colloquy.com. Now, India will have a dedicated COLLOQUY India web site for news, insights and other relevant content. The COLLOQUY India site can be accessed at colloquyindia.com.

COLLOQUY completed in 2011 comprehensive research on loyalty attitudes and perceptions in India and five other vital countries. A full report on the India research results will be featured in the February debut issue of COLLOQUY India. A white paper reporting the India results can be accessed at colloquy.com/crosscultural.

COLLOQUY is expanding its highly regarded Loyalty Marketing Workshop sessions to Mumbai and New Delhi in 2012. These in-depth, two-day sessions are scheduled for Mumbai April 11-12 and New Delhi August 9-10.

"In India, we see loyalty programs spanning every sector from airlines to hospitality to retail," COLLOQUY Managing Partner Kelly Hlavinka said. "This is the golden age of loyalty in India. In COLLOQUY India, marketers will find a resource, a guide and a voice that helps them achieve customer intimacy."

LoyaltyOne's global expansion strategy began with the October 2009 acquisition of a 29% interest in CBSM - Companhia Brasileira De Servicos De Marketing ("Dotz"), operator of Brazil's dotz loyalty program (www.dotz.com.br).