BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 12.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VEVENT SUMMARY: Loyalty Without Borders: An Examination of Consumer Attitudes in Canada and Abroad X-ALT-DESC;FMTTYPE=text/html: Loyalty Without Borders: An Examination of Consumer Attitudes in Canada and Abroad Nine out of 10 Canadians participate in loyalty programs, a figure that outpaces the United States, China, Brazil and India. Yet when it comes to how consumers use these programs, what they expect and their attitudes about personal privacy, Canadians are very different from their neighbours in the United States and afar. For instance, only 10% of Canadians join a loyalty program based on recommendations by a friend or family member—far fewer than in developing markets.

In this presentation, our experts will review results from the 2011 COLLOQUY Cross-Cultural Loyalty Study, which compares consumer attitudes and perceptions in three emerging and three developed markets. This first-of-a-kind study offers unique consumer insights that translate to competitive advantages for any loyalty marketer looking to expand abroad or to grow market share in highly competitive Canada.
Learn:
•      What are the best ways to grow and deepen relationships with sophisticated consumers in the well-penetrated market of Canada?
•      Insights into the Canadian and global mindset regarding communications, brand relevance and the expected benefits of sharing personal information
•      How Canadian sentiments and expectations about loyalty compare with those of other regions from around the world
•      Evolving attitudes regarding the relationship between data sharing and privacy
LOCATION:The Allstream Centre at Exhibition Place DTEND;VALUE=DATE:20120215 DTSTART;VALUE=DATE:20120214 BEGIN:VALARM TRIGGER:-PT1080M ACTION:DISPLAY DESCRIPTION:Reminder END:VALARM END:VEVENT END:VCALENDAR