We deliver our services via six lines of business.
The interrelated businesses under the LoyaltyOne umbrella share a pool of collective knowledge and cross-disciplinary expertise.
Canada's premier coalition loyalty program continues to lead the way
- More than 10 million accounts – over two-thirds of Canadian households
- A leader in targeted, one-to-one multi-channel communications
- Deep expertise in applying data analytics and research to yield customer insights
- Innovations such as AIR MILES My Planet, Canada's first national program rewarding eco-friendly choices, and AIR MILES for Social Change, partnering with governments and NGOs to promote greener, healthier lifestyles
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A smarter incentive can make all the difference in the world
- Use the AIR MILES brand, communications vehicles/channels, fulfillment infrastructure and consumer analytics to encourage socially responsible choices
- Create more compelling and cost-efficient programs while boosting return on investment
- Tap into the power of a loyalty currency that’s sparked a 57% gain in transit pass sales, increased e-billing conversions by 72% and boosted participation in a power-saving campaign by a remarkable 700%
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Strategic counsel across the spectrum, from program updates to enterprise loyalty
- Expert guidance on all aspects of loyalty strategy, program structure and execution
- Deep experience at every level, from marketing campaigns to enterprise-wide strategies
- Veteran practitioners with unrivaled industry and client-side experience
- Trusted consultants to Fortune 1000 companies in diverse industries since 1981
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Using the insights of shopper-based analytics to boost retail performance
- Analyzing retail data to identify shoppers with the highest future value
- Using shopper insights to enhance marketing and merchandising strategies
- Precima's Insight Portal: delivering real-time insights to retailers' desktops
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Independent, authoritative thought leadership for the global loyalty industry since 1990
- The latest loyalty news, best practices, expert perspectives and analysis, easily accessible online
- Publications, educational events and research on all aspects of loyalty
- The definitive source of loyalty intelligence for practitioners and the media
- The COLLOQUY Loyalty Awards, recognizing loyalty innovators across several industries
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A creative marketing agency with deep expertise in loyalty communications
- Using data-driven insights to spark quick results and forge lasting connections
- Building on a legacy of innovative 1-to-1 strategies for a global loyalty leader
- 80+ professionals with deep experience in strategy, creative and campaign management
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LoyaltyOne brings its global loyalty leadership to India, one of the world’s fastest growing consumer markets
- Coalition loyalty expertise, leveraging 20+ years of AIR MILES Reward Program experience in Canada and Dotz in Brazil
- LoyaltyOne India offers a full suite of loyalty services, helping to enrich clients relationships with their customers
- Not just experts but loyalty practitioners with hands-on experience
- Standalone loyalty solutions provided through our partnership with Direxions, a local loyalty pioneer catering specifically to the Indian marketplace
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