COLLOQUY
Independent, authoritative thought leadership for the global loyalty industry since 1990.
- The latest loyalty news, best practices, expert perspectives and analysis, easily accessible online
- Publications, educational events and research on all aspects of loyalty
- The definitive source of loyalty intelligence for practitioners and the media
- The COLLOQUY Loyalty Awards, recognizing loyalty innovators across several industries
For best practices, timely insights and expert forecasts, there's no better source.
Since 1990, COLLOQUY has been an invaluable central resource for publishing, education and research on loyalty trends, opportunities and best practices. COLLOQUY contributors offer their perspectives through a range of vehicles and channels, including:
- articles in COLLOQUY magazine, in other business publications and online via www.colloquy.com
- white papers and other research studies based on in-depth investigations of loyalty issues and the drivers of consumer behavior
- educational events – conferences, workshops, webinars, presentations – illuminating current loyalty issues and where the industry is headed next.
Each year the invitation-only COLLOQUY Loyalty Summit brings together 100 or more of the best minds in the industry to discuss recent developments and future challenges in loyalty marketing around the globe.
The COLLOQUY Loyalty Awards were launched in 2010 to celebrate innovation in enterprise loyalty. The only peer-judged awards in the loyalty arena, they are also unique in spanning all major industries, including retail, travel and financial services, as well as key categories relevant to loyalty professionals.
Regularly cited by the media and other commentators as a respected information source, COLLOQUY offers the entire industry – including LoyaltyOne associates and their clients – quick access to the latest loyalty-related data, opinions and ideas.
Colloquy Business Leaders
Kelly Hlavinka
Partner, Colloquy
Full Biography
Kelly directs all publishing, education and research projects at COLLOQUY, where she draws on her broad experience as a loyalty strategy practitioner in developing articles, white papers and educational initiatives. An acknowledged expert in the theory and practice of loyalty marketing, she also regularly contributes to DM News, The DMA Insider, DIRECT and BrandWeek, and is often cited by publications such as Newsweek, Advertising Age and Smart Money.
Kelly is a featured presenter at many industry conferences and has taught loyalty workshops and webinars around the world. She previously launched and managed COLLOQUY’s strategic consultancy, working with clients such as Lennar Homes, MGM MIRAGE, Eddie Bauer, Best Buy, HP Software and Visa International. Prior to joining COLLOQUY in 1996, she held marketing positions with Buyers Choice (now The Polk Company), database marketer ACS and Equifax Consumer Direct.
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