LoyaltyOne Consulting
Strategic counsel across the spectrum, from program updates to enterprise loyalty.
- Expert guidance on all aspects of loyalty strategy, program structure and execution
- Deep experience at every level, from marketing campaigns to enterprise-wide strategies
- Veteran practitioners with unrivaled industry and client-side experience
- Trusted consultants to Fortune 1000 companies in diverse industries since 1981
We design, develop and manage loyalty initiatives for clients around the globe.
At LoyaltyOne Consulting, we've built a diverse team of veteran practitioners with an unmatched range of experience. Providing in-depth guidance on all aspects of strategy, program structure and execution, our consultants carry on a tradition of objective counsel that has been helping create loyal customers for Fortune 1000 brands since 1981.
Our extensive client list includes Walgreens, Target, Ulta Beauty, Visa International, BBVA Bancomer, New York & Co., BMW Finance, The Forzani Group, Scottrade, Canadian Tire, American Express, The Home Depot, SUPERVALU, Verizon, Citibank, Red Roof Inns, MGM MIRAGE, Best Buy, HP Software and JP Morgan Chase.
LoyaltyOne consultants apply the knowledge and skills they've sharpened in client-side roles with companies such as Best Buy, Sears, Kmart, AT&T, Shoppers Drug Mart, Visa and Microsoft. In addition to defining benchmarks and best practices for our clients, all of our consultants share their insights and analysis as contributing editors of COLLOQUY.
LoyaltyOne Consulting Business Leaders
Dennis Armbruster
Vice President, LoyaltyOne Consulting
Full Biography
As Vice President, Dennis leads the development of innovative, analytics-driven loyalty strategies for LoyaltyOne Consulting clients throughout North America. He directs a team of internationally recognized practitioners working with companies across the business spectrum, including MGM MIRAGE, Eddie Bauer, Best Buy, HP Software and Visa International. Looking at loyalty enterprise-wide rather than in the context of a specific program, their mandate is to build on LoyaltyOne’s leadership in sophisticated analytics and financial modeling to develop breakthrough initiatives in customer strategy and experience design. The solutions they deliver are grounded in deep consumer insights and custom-tailored to create new economic opportunities.
Dennis has more than two decades of experience consulting to companies in the retail, financial services, airline, hospitality, telecommunications and pharmaceutical sectors. An expert in loyalty program strategy as well as implementation and technology platforms, he spent many years with Carlson Marketing Worldwide, rising to the position of Vice President, Customer Loyalty and CRM. High-profile clients that have benefited from his counsel include Coca-Cola, ESPN, The Home Depot, Starbucks, Budget Rent A Car, The Limited, Eastman Kodak, Northwest Airlines, ExxonMobil, BellSouth, Chase and Bank of America, among many others. Most recently he was Vice President and General Manager of Business Development for Lifetouch Inc., guiding the photography company’s rapid retail expansion across the US.
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