Loyalty One

Loyalty Across the Enterprise

With a deep understanding of customer behavior, LoyaltyOne is uniquely able to manage the customer experience across your enterprise. Working closely with you, we will design programs and solutions, ensure strong implementation, and make sure there is sustained enterprise-wide alignment in meeting ongoing customer commitments.

The development of relationships is the number one thing we’ve learned from them – and they’re masters at it.– SVP, Card & Retail Payment Services,
BMO, Bank of MontrealWondering if you should have your own program, partner with another or participate in a coalition? Using operational and financial modeling, LoyaltyOne can help you decide which approach is best for you and your customers. Then we’ll work with you to devise and execute the right plan, allowing you to benefit from innovative marketing and retail initiatives, refreshed customer communications, and skillful management of the entire customer experience.

As the owner and operator of the AIR MILES Reward Program – one of the world’s most successful for more than two decades – we have used groundbreaking direct-to-consumer techniques to keep the program fresh, relevant and engaging. Working in both traditional and emerging channels, we've designed and implemented strategies for major players in retail, finance, technology and other sectors.

Our relationship marketing capabilities also include a full-service creative agency that has unmatched loyalty experience. Fluent in every area of marketing communications, the agency develops campaigns that deliver immediate results while building long-term relationships.

Our campaigns have won international recognition for sound thinking, highly differentiating creative and logistics mastery. With an intimate understanding of the complexities of running a loyalty program, we know how to balance the various needs of consumers, partners and the program itself.

In addition to enhancing retailers’ marketing efforts, we also apply data-driven insights to benefit other areas of their business, from merchandising to operations. For some of the world’s biggest retail brands, we have created an invaluable snapshot view of the client, evaluated existing programs in that context, and modeled different scenarios to demonstrate the measureable benefits of program improvements.

Managing the customer experience is a transformational journey for your enterprise. Achieving a customer-centric organization requires a detailed examination of talent, touch points and technology. Our expert practitioners have been providing this guidance to Fortune 1000 organizations across the globe for the past 20 years.