Loyalty One

Global Leaders in Customer Insight and Strategy

LoyaltyOne’s groundbreaking work in advanced analytics has been a cornerstone of our success. Leveraging customer insights uncovered by sophisticated data analysis, we provide in-depth guidance on all aspects of loyalty strategy. This enables LoyaltyOne consultants to design and develop solutions that empower our clients around the globe to engage customers, drive sales growth and boost profitability.

Insights gained from data analysis are helping to create more targeted offers.- President, Canadian Operations, Le Groupe Jean CoutuOur loyalty program clients are supported by a team of more than 70 analysts and researchers who apply finely honed skills in statistical analysis, market research, spatial analytics and performance measurement. These specialists draw on a wealth of consulting and client-side experience to deliver actionable consumer and market intelligence – from nuanced customer segmentations to GIS-based guidance on retail locations.

LoyaltyOne is a global leader in the emerging field of shopper-based analytics. Using comprehensive fact-based purchase data, we help high-volume retailers improve their marketing and merchandising, identify growth opportunities and foster collaboration among their partners. By combining detailed segmentation with rigorous analysis of pricing, assortment and promotions, we enable retailers and manufacturers to strategically target their most valuable shoppers.

And armed with your insights, our consultants can help to unlock the full potential of your customer base with tailored loyalty initiatives, providing expert counsel on all aspects of strategy, design and execution. True authentic loyalty cannot be derived simply from a marketing program. Rather it is developed by using the information gained through organizational strategies to change and shift the way that you interact with your customers. To provide the answers, we have some of the keenest minds in loyalty – a diverse team of veteran practitioners with knowledge and skills sharpened in demanding client-side roles. Our consultants build on a tradition of objective strategic counsel that has helped maintain loyal customers for Fortune 1000 brands since 1981.

LoyaltyOne's reputation as a leader in loyalty strategy has been backed for more than two decades by the independent, authoritative thought leadership of our COLLOQUY organization. The global industry relies on COLLOQUY as a central resource for publishing, education and research on loyalty trends, opportunities and best practices.