Loyalty One

Reaching Our Customers’ Customers

LoyaltyOne helps clients create and execute successful loyalty campaigns across multiple channels, from direct mail and email to social media and mobile communications. Applying deep, data-driven insights into consumer attitudes and behaviors, we provide expert guidance on all aspects of loyalty program management, including organizational structure, process design, marketing, customer care, rewards administration and finance.

The power of putting two brands together is enormous.- President & CEO, AMEX Bank of CanadaAs the owner and operator of the AIR MILES Reward Program – one of the world’s most successful for more than two decades – we have used groundbreaking direct-to-consumer techniques to keep the program fresh, relevant and engaging. We're constantly expanding our array of flexible marketing tools – such as Canada's largest opt-in email database, a top Facebook page and one of the industry’s highest-traffic websites – in crafting increasingly compelling one-to-one communications.

Our evolution includes AIR MILES My Planet, the world's first national environmental incentive program. Consumers can earn or spend reward miles on eco-friendly products and services and share green information online. And we've launched AIR MILES for Social Change, which partners with government agencies, energy utilities, transit authorities and non-governmental organizations to shift consumers toward healthier and more sustainable lifestyle choices.

Our relationship marketing capabilities also include a full-service creative agency that has unmatched loyalty experience. Fluent in every area of marketing communications, the agency develops campaigns that deliver immediate results while building long-term relationships. Working in both traditional and emerging channels, we've designed and implemented strategies for major players in retail, finance, technology and other sectors. Our campaigns have won international recognition for sound thinking, highly differentiating creative and logistics mastery. With an intimate understanding of the complexities of running a loyalty program, we know how to balance the various needs of consumers, partners and the program itself.

In short, we’re focused on relevant, targeted loyalty programs from end to end – with expertise spanning strategic counsel, structural design, operational planning and business development. And as a global leader, we’re now exporting these capabilities to some of the world’s most dynamic markets, such as Brazil and India.