Industries

Banking/Financial Services

In this highly competitive sector, we advise clients on the safest long-term investment – their customers.

What We Do
  • Loyalty program design
  • Segment investment strategy
  • Partner/participant modeling
  • Product development/launches
  • Data analytics and insights
  • Direct marketing support
Who We've Helped
By the Numbers Our breadth of experience in banking/financial services is easy to measure:

15+

years experience in the sector

4 of top 5

US card issuers are clients

40%

greater spend vs. industry average

Loyalty Expertise You Can Bank On

We've worked with some of North America's best-known banks and credit card companies, developing loyalty strategies and putting ideas into action through highly effective marketing.

After more than two decades of providing strategic counsel and helping to build or reinvent programs, LoyaltyOne's financial services experts have a deep understanding of the sector's unique challenges. We know from firsthand experience what it takes to identify, win over and manage loyal customers.

  • We've helped flagship players maintain and grow millions of customer relationships in a financial marketplace that's flooded with competing messages and choices. We understand the complexity and sheer scale of those relationships – and the value of protecting them.
  • We've consulted some of the premier banks in the US and Canada. For example, BMO Bank of Montreal, a founding Sponsor of the AIR MILES coalition since 1992, regularly turns to AIR MILES experts for strategic planning, segmentation trending and analysis, and direct marketing support.
  • We've also helped the world's largest credit card companies make fundamental decisions about their approaches to loyalty. And as we expand our horizons globally, we're exploring new retail financial partnerships in overseas markets.

Articles

You Gotta Believe Jim Sullivan • Jan 16, 2012
Lost in Transmission Lance Du Chateau • Dec 6, 2011
The Brazilian Beat Jay Malowney • Jul 29, 2011