Loyalty One

Extending loyalty SKU by SKU

From global CPGs to high-profile niche players, LoyaltyOne works with some of the world's leading manufacturers to create strategies that address their unique retail challenges.

We understand the priorities of consumer products companies because we've spent decades collaborating with their marketing teams – both directly and through hundreds of retail partnerships. We've also grappled with manufacturers' issues from the other side of the desk: many of our people have spent significant portions of their careers working for CPGs.

• Our loyalty knowledge extends across diverse categories and product types, drawing on a wealth of experience in both high-frequency and major-purchase retailing. Whether you're selling expensive products bought once a decade or mass-volume items priced at less than a dollar, we can help you build stronger and more profitable customer relationships.
• We work with companies that manage multiple billion-dollar brands and market their products in 100+ countries worldwide. And we're equally comfortable developing strategies and programs for niche players in categories such as technology or cosmetics.
• We offer manufacturers the strategic advantage of shopper-focused analytics, providing the insights you need to ensure the ideal product assortment is on retailers' shelves and the right tailored messages are reaching the highest-value customers.
• We appreciate the fine line that any successful brand must walk in order to stay unique. We also know the acute awareness that loyalty marketing must maintain – whether tracking social trends or reflecting regional tastes – in order to remain relevant.