Food and Beverage

Whether you're a producer or a retailer, we can satisfy the appetite for loyalty in this high-volume category.

What We Do

Loyalty program design and operations
Category participation modeling
Marketing program strategy

Vendor/partner management
Shopper analytics and insights
Direct marketing support

Who We've Helped

By The Numbers Some typical results realized by LoyaltyOne food and beverage clients:

113%

increase in profitability

19%

boost to segment revenues

63%

growth in "planned trip" sales

Stocking up on Loyalty

When your margins are already extra-lean, you can't just carry on discounting to drive volume. We understand the vital impact that loyal customers have on your bottom line.

LoyaltyOne's depth of experience in food and beverage retailing is unmatched in the loyalty arena. We've provided shopper analytics to top North American grocers, developed strategy for a global beverage giant, designed programs for quick-serve restaurants and partnered with sector leaders in our flagship AIR MILES coalition.

Applying our extensive analytics capabilities, we can help you determine who your best customers are and how they behave, then advise on the smartest investments you can make to change that behavior. Whether you hope to increase spend on shoppers' planned trips, boost the popularity of private-label products or grow your share of large families' grocery budgets, we have the data-driven strategies and tactics to achieve your goals.
We've learned the business from the inside out, both through working on the front lines – many LoyaltyOne associates have spent part of their careers on the retail side – and by partnering with the best. Safeway, for example, has been a prominent Sponsor of the AIR MILES Reward Program since its launch in 1992, helping customers across Western Canada to see the unique power of our loyalty coalition. Similarly, Metro (formerly A&P/Dominion) has taken advantage of our rich customer insights and direct marketing expertise as a key AIR MILES Sponsor in Ontario.
We also work with leaders in liquor marketing and retailing. The Liquor Control Board of Ontario (LCBO) has been a high-profile Sponsor of the AIR MILES Reward Program since 1997. It was joined a year later by the Manitoba Liquor Control Commission and more recently by the Newfoundland Labrador Liquor Corporation.
As margins grow steadily thinner and competitive pressures continue to build, more than ever you need to optimize your marketing dollars. At LoyaltyOne, we help you put those precious funds to good use – boosting relevancy, improving promotional ROI and building customer relationships for the long term.