Loyalty One

Boosting Loyalty at the Checkout

For 20 years, LoyaltyOne has helped retailers tackle their biggest customer challenges. Together we've evolved loyalty from basic rewards programs to a strategic imperative shaping all areas of the business.

Retailers face what is arguably the toughest form of competitive pressure - or at least the most immediate and constant threat from rivals trying to lure away customers with more attractive offers. It's therefore no surprise that the retail world was the original proving ground for loyalty marketing.

At LoyaltyOne, we bring that legacy - plus our firsthand experience with many of the world's leading retailers - to a wide array of strategies and solutions aimed at one ultimate goal: keeping customers shopping in your store instead of someone else's.

• We've put our retail loyalty expertise to work for some of the best-known global brands, including major department stores, national pharmacy chains, clothing and luxury goods retailers, and big-box leaders in consumer electronics, home improvements and sporting goods.
• We use advanced data analytics to dig into the facts of shopper behavior, generating insights that help you identify and understand your most valued customers. From there we work with you to create a strategic roadmap, defining the steps by which your business can become more systematically shopper-centric. We help you deploy strategies and tactics to optimize marketing programs, promotions, pricing, assortment and the entire store experience. And we help you align internal teams with manufacturers and other partners to realize your shopper-focused vision.
• We also use analytical insights to determine what kind of loyalty program will engage your customers and drive bottom-line profitability. Whether creating a standalone program, enhancing your existing one or facilitating your partnership in a multi-retailer coalition, we provide guidance on how you can use a valued loyalty currency to:
  • boost in-store traffic
  • increase average basket size
  • raise the frequency of shopping visits
  • consolidate category spend at your stores
  • create a multi-point line of defence against the competition.
• LoyaltyOne's long list of high-profile retail clients includes Best Buy, Canadian Tire, The Forzani Group, HBC, The Home Depot, Jean Coutu, Rexall/Pharma Plus, RONA and Saks Fifth Avenue, to name just a few.
• Our online shopping partners represent a broad range of categories and include worldwide brands such as Apple, Amazon, American Eagle Outfitters, Barnes & Noble, L.L.Bean, Roots, Sephora, Toys "R" Us and Victoria's Secret, among many others.