Loyalty One

Loyalty Finds the Perfect Destination

We've helped build customer loyalty for travel and hospitality leaders on every continent – and rewarded loyal customers with chances to explore every corner of the globe.

In the evolution of consumer loyalty, the travel and hospitality sector has played a central role – by constantly leading the way with new techniques for building consumer engagement, and by providing highly attractive rewards for any consumer-facing business seeking to grow its customer base.

LoyaltyOne has worked with travel and hospitality clients worldwide, including both economy and luxury brands, as well as companies with complex multi-brand offerings. We've also partnered with innovative leaders in emerging areas such as gaming. Our team has the necessary breadth of experience to tackle any challenge, customizing our approach to match the specific market priorities and regional perspectives of each client.

• We've developed sophisticated customer relationship strategies with global hotel chains, travel agencies and vehicle rental companies. Our travel/hospitality experts have consulted on loyalty program design, competitive analysis, marketing communications and the planning and implementation of new technology platforms. We've also applied our analytics expertise to help travel clients get more from their rich customer databases.
• Travel/hospitality partners in the AIR MLES Reward Program count on the LoyaltyOne team for highly refined segmentation analysis. Then, applying those insights, we help create more targeted and personalized customer communications aimed at driving incremental spend and transaction frequency.
• The power of the AIR MILES currency is equally evident to travel/hospitality providers on the rewards side of our loyalty coalition, as millions of Collectors annually redeem reward miles for flights, hotel stays and vehicle rentals, as well as cruises, rail trips, coach tours and resort-based package vacations. Our rewards group offers many advantages to businesses hoping to reach a vast audience with travel/hospitality services:
  • With active AIR MILES accounts in two-thirds of Canadian households, we can help create marketing communications campaigns that are focused yet have remarkable reach – in a sector that has traditionally been fragmented and hard to access cost-effectively.
  • Taking advantage of reward miles as an economical alternative to cash discounts, travel and hospitality rewards providers can move excess inventory or launch new promotional initiatives without disrupting regular pricing channels.
  • Our award-winning Customer Care group – which also operates one of the largest travel agencies in Canada – is highly experienced in travel and hospitality, delivering responsive, helpful assistance to Collectors as they explore their reward redemption options around the globe.