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Featured Article
Banking/Financial Services
You Gotta Believe
Jim Sullivan
Lack of belief in program ROI is the mother of all pain points, as identified in a survey of our Loyalty Storm Trackers. Early this fall, COLLOQUYs radar tracked the intensity of loyalty marketing storm clouds not on the horizon, but perched over us” raining, and raining hard. Those clouds are drenching signals that...
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