What do we think about loyalty?
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Retail
Amazing Race
Phaedra Hise
Your mission, should you choose to accept it: Create and launch a loyalty program to serve thousands of customers at 64 stores in 17 states, plus e-commerce, in just eight weeks. Many marketers would say that creating and launching a loyalty program from scratch in less than a year, or perhaps even two, is...
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Cast A Wider Net
Kelly Hlavinka • Feb 3, 2012
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