Loyalty One

When it comes to privacy, some personal information is still about as protected as your social security number. This, at least, is what 2,000 U.S. and Canadian respondents said in the 2012 LoyaltyOne Privacy Study conducted in June –15% said they’d be willing to share their exact location via smartphone and just 11% of respondents saying they’d share their social security number. Consumers are much more willing to share other personal information - 66% of responents said they’d reveal their sexual orientation, 59%, would share their religion, and 52% would share their political affiliation.

These are eye-catching statistics, however behind the findings are results that point to a more problematic trend in the marketing industry: Consumer trust with organizations appears to be fading, and they are seeing a declining value in sharing personal information with marketers.

Download the white paper below for a full analysis of this emerging trend.