Loyalty One

Your mission, should you choose to accept it: Create and launch a loyalty program to serve thousands of customers at 64 stores in 17 states, plus e-commerce, in just eight weeks. 

Many marketers would say that creating and launching a loyalty program from scratch in less than a year, or perhaps even two, is impossible. But that’s old-fashioned thinking, according to national children’s apparel retailer P.S. from Aéropostale.

The company ramped up this year to plan and implement P.S. Rewards, a multi-channel rewards program that benefits customers who shop both in store and online at P.S. from Aéropostale. P.S. Rewards rolled out on July 18, 2011, just in time for the lucrative back-to-school season. The free program is fully loaded—it offers both in-store and online enrollment, and customers receive one point for every dollar spent. At 75 points, members receive a $5 reward toward a future purchase. 

Additional benefits, such as access to VIP sales and events, a free birthday gift, and ’round-the-clock, online account access are also offered. Elapsed time from start-up to implementation for P.S. Rewards was just eight weeks.

Download the article to explore how they pulled it off.