Loyalty One

Retail Leader spoke with Precima President Brian Ross about the challenges facing today’s food retailers, and how Precima’s shopper-centric marketing strategies and services can help maximize both sales and profits.

Precima exists as a business for one simple fact: Not all customers and all shoppers are created equal. We know from working with our clients over the last 20 years that typically, a smaller percentage of customers account for a much larger amount of a company’s sales.We can help retailers understand and identify who their most important customers are, so that they can align their value proposition around their most important customers’ needs.