Loyalty One

74% of U.S. and Canadian Consumers Don't See Benefit of Exchanging Personal Information, LoyaltyOne Research Shows

Seventy-four percent of American and Canadian consumers said they don’t feel they’re receiving a benefit from sharing personal information with marketers, according to the latest survey research from LoyaltyOne.

Just 52% said they agree with the statement that companies use their personal data “so they can better serve me.” Not much better, 54% said they expect improved customer service in exchange for their data, and 55% said they expect access to exclusive events or offers.

The LoyaltyOne research shows that consumers’ actions sometimes speak louder than their words. Forty-one percent of American and Canadian survey takers said that in the last 12 months they’ve used cash instead of a credit card to protect their personal information. Another 23% said they decided not to make a purchase from a company out of concern about use of their personal information.

The full report is entitled Challenges Marketers Face in a Privacy-Worried World: A Report on U.S. and Canadian Consumer Attitudes about Responsible Data Collection and Use. Download the report below.