Case Study: Food and Beverage
Grocery Shoppers Put More in Their Carts When it All Adds Up To Extra Reward Miles
May 16, 2008
Business Challenge: Faced with stiff competition from big-box retailers adding grocery items to their shelves, plus the rapid spread of everyday low pricing, a grocer had reduced prices store-wide and was still seeing minimal growth in average transaction sizes.
Practical Solution: The grocer deployed a program of time-limited promotions aimed at Loyalty Program Members, who were flagged by data analysis as spending well above the norm. Promotions were timed to coincide with historical peaks such as holiday long weekends.
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