Case Study: Public Sector/Utilities
Influencing Patient Behaviour
Mar 29, 2011
wellQ drives a 13.6% increase in adherence levels for high cholesterol patients
Business Opportunity
Non-compliance in taking medication as prescribed is a critical issue in the US, costing from $77-$300Bn per year. This opportunity aligns with a patient’s desire to minimize the impact of a chronic condition, as well as the interest of retailers and pharmaceutical companies to help patients do this in a way that drives increased sales and builds the patient/pharmacist relationship.



