Loyalty One

Precima’s analysis helps grocery retailer minimize shopper frustration due to product delisting, a key element in maintaining shopper loyalty.

Business Challenge
A packaged goods company was asked to review the cereal category plan for a leading grocery retailer. They commissioned Precima to review the SKU rationalization. The ultimate goal was for Precima to provide a recommendation on which items should be listed or delisted — and whether or not the category assortment should be kept or expanded given the fixed amount of shelf space available.