Loyalty One

Business Challenge: A high-profile retailer had used its AIR MILES sponsorship to drive sales, deepen relationships and gain insights into what customers valued most. However, extreme budget pressures meant any new marketing of the loyalty program had to be self-financing.

Practical Solution: The retailer sought support from some of its key vendors, showing how by contributing to loyalty program marketing they could increase their visibility with customers and participate in joint promotions that would boost their profitability.