NCDM 2011
Back to EventsEnterprise Loyalty 101 – A Half-Day Primer on the Hottest Concept in Loyalty
Where:
- Caesars Palace
- Las Vegas, NV
- Visit event website
When:
- Dec 12, 2011
Speaking:
- Stephanie Cohen
- Partner
- Loyalty Consulting
See Bio
-
Stephanie leads the Financial Services Consulting Practice for LoyaltyOne Consulting. In this role, Stephanie is responsible for strategic growth, market awareness, new client acquisition, client retention and new product and services development. Drawing on 25 years of global industry experience working with leading players in the field, Stephanie also writes and speaks on the topics of Enterprise Loyalty, often leading key consulting engagements, as a Contributing Editor at COLLOQUY a global provider of loyalty publications, education and research.
Stephanie is an insightful problem-solver, applying detailed and strategic views to build customer engagement and long-term corporate profitability among financial institutions. Prior to joining LoyaltyOne Consulting, she worked for nine years at MasterCard Worldwide, most recently as Senior Managing Consultant of MasterCard Advisors. There, she served as the expert on the topics of loyalty and rewards for financial institutions worldwide. Before MasterCard, she held senior management positions at U.S. Bancorp and MBNA America. Stephanie earned her MBA from the University of Chicago Booth School of Business and a Bachelor of Science in psychology at Duke University.
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Description:
Have you been reading more and more about the groundbreaking concept of Enterprise Loyalty but are unsure what it is about? Are you hearing all the buzzwords but don't know what they mean? We’ll put an end to the confusion and provide the basics to understanding and then building an Enterprise Loyalty strategy that will distinguish your organization from others.
Enterprise Loyalty occurs when an organization puts all of its rich shopper information to work beyond the marketing department to shape pricing strategies, new-product development and even store layout. It means using the “what, when and where” of shopper behavior to align behind the single purpose of service.
In this half-day session, our Enterprise Loyalty experts will illustrate the meaning, philosophy and execution of Enterprise Loyalty, using case studies to illustrate the strategies that bring it to life. You will get to participate in hands-on exercises that will illustrate the many ways Enterprise Loyalty can be deployed across the organization. And we’ll discuss the role of front-line employees in making Enterprise Loyalty work.
What is Enterprise Loyalty? You may come in with a head full of questions, but you will leave with the answers.
Other Sessions at This Event
| Stephanie Cohen → Loyalty Consulting | Seven Steps to a Healthy Loyalty Transformation: Research and Revelations |
| Lance Du Chateau → Loyalty Consulting | Enterprise Loyalty 101 – A Half-Day Primer on the Hottest Concept in Loyalty |
