Loyalty One

Enterprise Loyalty moves well beyond "program" management of points and promotions and upgrades. It is about identifying your most profitable customers' needs and transforming pricing and merchandising strategies, store layout and experience strategies, and even product-development strategies based upon those customer-specific insights. Yet it is the operational application of these insights where companies tend to come up short. Our afternoon presenters, including Delta Air Lines, will reveal how holistic operational deployment transforms the customer experience. Find out how innovative data collection - and application - helps marketers master their merchandising mix and develop effective pricing strategies. Join key presenters that have taken their own successfully incorporated strategies to the bank, and to the sky and discover ways to stitch loyalty into the corporate playbook beyond the marketing chapter.