Knowledge

India Loyalty Summit

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Growth, leadership, transparency and your customer

Where:
When:
  • Feb 1, 2012
Speaking:
  • Rathin Lahiri
  • Chief Marketing Officer, India
  • LoyaltyOne
  • See Bio

  • As Chief Marketing Officer - India, Rathin is responsible for all aspects of consumer marketing including the consumer value proposition, brand, promotions, digital and direct marketing.

    Rathin brings with him nearly 20 years of marketing experience across various industries such as Consumer Packaged Goods, Financial Services and Online Services. Prior to joining LoyaltyOne, Rathin was Head of Online Business for the Microsoft Corporation in India. He also spent several years as the Chief Marketing Officer of eBay India where he successfully built the eBay brand in the Indian market. Throughout his career, Rathin has won various Marketing awards, including the Chairman’s Award (Unilever India), two Abby awards (UB and Kotak Mahindra), and a Web 18 Genius of the Web award (eBay).

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Description:
  • Understanding why customer engagement is a key driver to business growth
  • Developing your business model to have a positive impact on customer loyalty
  • How to build trust, integrity and relevance into your business & customer strategy
  • What’s the future of customer engagement for businesses?

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