Loyalty One

Adrian leads a team responsible for customer analytics and insight delivery on behalf of AIR MILES Sponsors. Adrian’s team of over 60 database analysts, statisticians, market research, and GIS professionals is responsible for campaign targeting and execution, as well as insight delivery for both retail and financial industry Sponsors. The team develops advanced analytic methods to measure and glean insights from the coalition marketing initiatives and delivers a large number of relevant and timely analytics projects to enhance and improve the ROI for our Sponsors’ marketing initiatives. The analytics team is also responsible for providing insights to internal AIR MILES Reward Program stakeholders in order to continuously improve program expertise and knowledge base for the betterment of the coalition.

Adrian joined the AIR MILES Reward Program from CVS, the largest drugstore chain in the U.S., where he spent over seven years helping to build the ExtraCare Loyalty program, primarily as Senior Director, Consumer Insights and Analytics. He started his career at at the Federal Reserve (the equivalent of the Bank of Canada) and the U.S. Treasury, after which he spent five years in banking, first in Commercial Finance for Wells Fargo and subsequently in the Retail Marketing Group of M&T Bank Corporation.

Adrian has an MBA from the Tuck School of Business at Dartmouth College and a Bachelor of Arts in Economics from the University of California at Riverside.

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