Loyalty Marketing Certification

DMA/ COLLOQUY Loyalty Workshop

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Loyalty Marketing Certification

Where:

San Francisco, CA
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When:

Jan 17, 2012

Speaking:

Kelly Hlavinka
Managing Partner
COLLOQUY
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Kelly directs all publishing, education and research projects at COLLOQUY, where she draws on her broad experience as a loyalty strategy practitioner in developing articles, white papers and educational initiatives. An acknowledged expert in the theory and practice of loyalty marketing, she also regularly contributes to DM News, The DMA Insider, DIRECT and BrandWeek, and is often cited by publications such as Newsweek, Advertising Age and Smart Money.

Kelly is a featured presenter at many industry conferences and has taught loyalty workshops and webinars around the world. She previously launched and managed COLLOQUY’s strategic consultancy, working with clients such as Lennar Homes, MGM MIRAGE, Eddie Bauer, Best Buy, HP Software and Visa International. Prior to joining COLLOQUY in 1996, she held marketing positions with Buyers Choice (now The Polk Company), database marketer ACS and Equifax Consumer Direct.

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Description:

LIMITED TIME DISCOUNT OFFER! Buy one, get one half off!

Please call 540.409.3366 to take advantage of this offer.

Now offered as a Loyalty Marketing Certification, you’ll discover what it takes to cultivate loyal customers, reduce attrition and improve their profitability in two information-packed days. With the help of our expert faculty, you’ll be assigned to a team where you’ll work a case study, utilizing your new knowledge. We guarantee you’ll leave with the skills, tools, and techniques to develop an effective loyalty strategy that recognizes and rewards your best customers—whether you become a player in another program, launch your own proprietary program or become a sponsor in a national coalition program, you’ll have the knowledge to determine which strategy is right for you.

The Loyalty Marketing Workshop and Certification offers "real-life" examples from a wide array of industries, as well as intensive practice of new skills through our innovative case study exercises. Since 1999, over 1,000 executives have attended and profited from this one-of-a-kind workshop.

Sponsored by DMA and COLLOQUY, you get the combined strengths and training leadership of two outstanding organizations.