Loyalty Without Borders: An Examination of Consumer Attitudes in Canada and Abroad

CMA Loyalty Conference 2012

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Loyalty Without Borders: An Examination of Consumer Attitudes in Canada and Abroad

Where:

The Allstream Centre at Exhibition Place
Toronto, Ontario
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When:

Feb 14, 2012

Speaking:

Kelly Hlavinka
Managing Partner
COLLOQUY
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Kelly directs all publishing, education and research projects at COLLOQUY, where she draws on her broad experience as a loyalty strategy practitioner in developing articles, white papers and educational initiatives. An acknowledged expert in the theory and practice of loyalty marketing, she also regularly contributes to DM News, The DMA Insider, DIRECT and BrandWeek, and is often cited by publications such as Newsweek, Advertising Age and Smart Money.

Kelly is a featured presenter at many industry conferences and has taught loyalty workshops and webinars around the world. She previously launched and managed COLLOQUY’s strategic consultancy, working with clients such as Lennar Homes, MGM MIRAGE, Eddie Bauer, Best Buy, HP Software and Visa International. Prior to joining COLLOQUY in 1996, she held marketing positions with Buyers Choice (now The Polk Company), database marketer ACS and Equifax Consumer Direct.

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Description:

Nine out of 10 Canadians participate in loyalty programs, a figure that outpaces the United States, China, Brazil and India. Yet when it comes to how consumers use these programs, what they expect and their attitudes about personal privacy, Canadians are very different from their neighbours in the United States and afar. For instance, only 10% of Canadians join a loyalty program based on recommendations by a friend or family member—far fewer than in developing markets.

In this presentation, our experts will review results from the 2011 COLLOQUY Cross-Cultural Loyalty Study, which compares consumer attitudes and perceptions in three emerging and three developed markets. This first-of-a-kind study offers unique consumer insights that translate to competitive advantages for any loyalty marketer looking to expand abroad or to grow market share in highly competitive Canada.
Learn:
•      What are the best ways to grow and deepen relationships with sophisticated consumers in the well-penetrated market of Canada?
•      Insights into the Canadian and global mindset regarding communications, brand relevance and the expected benefits of sharing personal information
•      How Canadian sentiments and expectations about loyalty compare with those of other regions from around the world
•      Evolving attitudes regarding the relationship between data sharing and privacy