Loyalty World Brazil 2011
Back to EventsNew Research into Brazilian Attitudes about Loyalty
Where:
- Sao Paulo, Brazil
- Visit event website
When:
- Nov 8, 2011
Speaking:
- Kelly Hlavinka
- Managing Partner
- COLLOQUY
See Bio
-
Kelly directs all publishing, education and research projects at COLLOQUY, where she draws on her broad experience as a loyalty strategy practitioner in developing articles, white papers and educational initiatives. An acknowledged expert in the theory and practice of loyalty marketing, she also regularly contributes to DM News, The DMA Insider, DIRECT and BrandWeek, and is often cited by publications such as Newsweek, Advertising Age and Smart Money.
Kelly is a featured presenter at many industry conferences and has taught loyalty workshops and webinars around the world. She previously launched and managed COLLOQUY’s strategic consultancy, working with clients such as Lennar Homes, MGM MIRAGE, Eddie Bauer, Best Buy, HP Software and Visa International. Prior to joining COLLOQUY in 1996, she held marketing positions with Buyers Choice (now The Polk Company), database marketer ACS and Equifax Consumer Direct.Hide Bio
Description:
- What are the best ways to engage the increasingly sophisticated consumers of Brazil?
- Insights into the Brazilian mindset around communications, brand relevance and the expected benefits of sharing personal information
- How Brazil’s sentiments and expectations about loyalty compare with those of other regions from around the world
- Evolving attitudes regarding the relationship between data sharing and privacy
Other Sessions at This Event
| Kelly Hlavinka → COLLOQUY | Post-Conference Workshop |
