Loyalty World USA 2011
Back to EventsPre-Conference Workshop Session II- Skewed SKU’s: Crucial Mistakes in Customer Analytics
Where:
- Mandalay Bay
- Las Vegas, NV
- Visit event website
When:
- Oct 17, 2011
Speaking:
- Brian Ross
- President
- Precima
See Bio
-
As President, Brian is responsible for Precima’s overall strategic and operational management, as well its relationships with customers and business partners. Drawing on his extensive experience in customer loyalty marketing and advanced analytics, he has worked with leading North American retailers and manufacturers to implement world-class customer management strategies.
Before joining Precima, Brian held a series of positions in LoyaltyOne businesses, notably providing client management and analytics for key Sponsors of the AIR MILES Reward Program. He has used data-driven customer insights to help shape successful business initiatives for clients in grocery, pharmacy, department store and specialty retailing, as well as financial services and consumer packaged goods. Brian shares his expertise in regular articles for marketing publications and is a frequent speaker at industry events and forums.
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Description:
Motivating customers to buy repeatedly, in increasing amounts and in new categories is the pot of gold at the end of the customer-analytics rainbow. But data-derived customer insights needed to spark that behavior are elusive.
Marketers underestimate the organizational change and collaboration required tosupport a successful analytics effort.
This session identifies key mistakes in collecting, analyzing and using data, as well as missteps in surveying, segmentation and merchandising. Marketers will take away an understanding of cross functional strategy, go beyond optimization to target potential, and learn to use data-driven insight to influence marketing decisions.
Other Sessions at This Event
| Bruce Kerr → LoyaltyOne | What Does the Rest of the World Know about Loyalty that the U.S. Doesn't? |
| Dennis Armbruster → Loyalty Consulting | Loyalty Means Listening: How Charter Grew Its Membership Ninefold |
| Case study: Monetizing New Media: How AIR MILES Leverages Social Media and Mobile for a Loyal Community and Measurable Results | |
| Dennis Armbruster → Loyalty Consulting | Pre-Conference Workshop Session I- Making the Right Choice – Determining the Optimal Loyalty Program Model |
| John Bartold → COLLOQUY | Pre-Conference Workshop Session I- Making the Right Choice – Determining the Optimal Loyalty Program Model |
