Direct Marketing Association
Back to EventsRecession-Proof Your Direct Marketing Plan
Where:
- Online
- Visit event website
When:
- Oct 28, 2008
Speaking:
- Di Cullen
- President
- Direct Antidote
See Bio
-
As President of Direct Antidote, Di is responsible for all facets of the agency’s operations, from strategic planning and account management to creative and production services. The award-winning initiatives created by her team are imaginative, differentiating, memorable and designed to achieve quantifiable results while building long-term loyalty.
In a career that has taken her from South Africa to the US and Canada, Di has tackled every kind
of marketing challenge – from both the client and the agency side – for a diverse range of brands, products and services. She was formerly Vice President, Marketing for BMO InvestorLine and Chief Marketing Officer of Harrisdirect. Prior to joining Direct Antidote, she was Regional Director, North America with Euro RSCG and subsequently Executive Vice President, Director
of US Operations for Universal McCann.Hide Bio
Description:
During an economic slowdown, your finance colleagues will tell you to stop marketing - but you shouldn't. This is not the time for conservatism, cutbacks or fire sales; in fact, it's time to step up your marketing efforts. In this session we look at how to retain customers during a downturn, adapting direct mail, interactive and TV-print-radio campaigns to deliver messages that are compelling and relevant. Learn how to redefine targeting, re-evaluate media mix and defend your marketing budget.
Other Sessions at This Event
| Kelly Hlavinka → COLLOQUY | Recession-Proof Your Direct Marketing Plan |
