NCDM 2011
Back to EventsSeven Steps to a Healthy Loyalty Transformation: Research and Revelations
Where:
- Caesars Palace
- Las Vegas, NV
- Visit event website
When:
- Dec 12, 2011
Speaking:
- Stephanie Cohen
- Partner
- Loyalty Consulting
See Bio
-
Stephanie leads the Financial Services Consulting Practice for LoyaltyOne Consulting. In this role, Stephanie is responsible for strategic growth, market awareness, new client acquisition, client retention and new product and services development. Drawing on 25 years of global industry experience working with leading players in the field, Stephanie also writes and speaks on the topics of Enterprise Loyalty, often leading key consulting engagements, as a Contributing Editor at COLLOQUY a global provider of loyalty publications, education and research.
Stephanie is an insightful problem-solver, applying detailed and strategic views to build customer engagement and long-term corporate profitability among financial institutions. Prior to joining LoyaltyOne Consulting, she worked for nine years at MasterCard Worldwide, most recently as Senior Managing Consultant of MasterCard Advisors. There, she served as the expert on the topics of loyalty and rewards for financial institutions worldwide. Before MasterCard, she held senior management positions at U.S. Bancorp and MBNA America. Stephanie earned her MBA from the University of Chicago Booth School of Business and a Bachelor of Science in psychology at Duke University.
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Description:
The average American household has signed up for 18.4 programs, but only actively participates in eight. That’s why it’s important to not only measure the quantitative results of your loyalty strategy but to also diagnose its health and the overall direction it’s moving. This information-packed session will identify the seven key areas you should look at when evaluating and scoring the health of your loyalty initiatives.
Takeaways:
- Discover what you need to measure and how you should be benchmarking
- Hear lessons learned from the best and brightest marketers in a variety of industries
- Uncover what consumers want from their rewards programs and what it takes to change their behavior
Other Sessions at This Event
| Lance Du Chateau → Loyalty Consulting | Enterprise Loyalty 101 – A Half-Day Primer on the Hottest Concept in Loyalty |
| Stephanie Cohen → Loyalty Consulting | Enterprise Loyalty 101 – A Half-Day Primer on the Hottest Concept in Loyalty |
