Using “The Four D’s” to Create Effective Loyalty Programs That Reduce Customer Churn

Mexico Loyalty Summit

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Using “The Four D’s” to Create Effective Loyalty Programs That Reduce Customer Churn

Where:

Los Cabos, Mexico
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When:

Jun 6, 2012

Speaking:

Kelly Hlavinka
Managing Partner
COLLOQUY
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Kelly directs all publishing, education and research projects at COLLOQUY, where she draws on her broad experience as a loyalty strategy practitioner in developing articles, white papers and educational initiatives. An acknowledged expert in the theory and practice of loyalty marketing, she also regularly contributes to DM News, The DMA Insider, DIRECT and BrandWeek, and is often cited by publications such as Newsweek, Advertising Age and Smart Money.

Kelly is a featured presenter at many industry conferences and has taught loyalty workshops and webinars around the world. She previously launched and managed COLLOQUY’s strategic consultancy, working with clients such as Lennar Homes, MGM MIRAGE, Eddie Bauer, Best Buy, HP Software and Visa International. Prior to joining COLLOQUY in 1996, she held marketing positions with Buyers Choice (now The Polk Company), database marketer ACS and Equifax Consumer Direct.

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Description:

Customer wallets are bursting with loyalty cards – some of those programs drive true customer retention while others do little to combat churn. Getting loyalty program members to shop more and stay longer is no secret. Learn how to craft a balanced strategy of behavioural and emotional loyalty, following the “Four D’s” of successful programs that deliver high returns on their loyalty program investment: 

Design – the design principles for measurable results
Device – using high or low-tech devices to involve customers and capture data
Data – creating a data asset that is renewable and extensible
Delivery – maximizing the use of your vehicle and channels to build loyalty