Executive Networks Webinar
Back to EventsWinning Shopper Loyalty in an Age of Privacy Concerns
Where:
- Online
When:
- Feb 14, 2012
Speaking:
- Bryan A. Pearson
- President and Chief Executive Officer
- LoyaltyOne
See Bio
-
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized authority on enterprise loyalty and coalition marketing. As President of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he heads six global enterprises, leveraging the knowledge of 120 million customer relationships to create relevant communications and enhanced shopper experiences.
A sought-after speaker and author, Bryan has presented in North and South America, Europe and New Zealand at such well-known events as Loyalty World, Card Forum and the Economic Club of Canada, and he is a frequent speaker at conferences hosted by the Direct Marketing Association and the Canadian Marketing Association. Bryan is a regular contributor to Retail Customer Experience, Customer Think, Creative Match and COLLOQUY. He has been widely quoted in the Globe and Mail, the Vancouver Sun, National Post and Direct Marketing News. In addition, Bryan serves as a member of the Executive Committee of Alliance Data, owner of LoyaltyOne.
Bryan joined Alliance Data (formerly The Loyalty Group) in 1992, was appointed President of the AIR MILES Reward Program (AMRP) in 1999 and of LoyaltyOne in 2006. Since then, Bryan spearheaded LoyaltyOne’s expansion into South America and the launch of AIR MILES My Planet and AIR MILES for Social Change, growing AMRP to more than 10 million accounts – two-thirds of Canadian households. In 2010, LoyaltyOne earned more than 30 awards for its role as a best employer, its green initiatives, its marketing and its human resources.
Prior to LoyaltyOne, Bryan launched his career in brand marketing at the Quaker Oats Co. of Canada, followed by a position in technology/software at Alias Research Inc.
Bryan supports a number of community and charitable groups including the Toronto French School and Kids Help Phone, and he is a Board Member of the Special Olympics Canada Foundation. He holds a BScH and an MBA from Queen's University and is an active member of its Venture Management Program.
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Description:
In this 60-minute session, we'll review the results of an extensive North American consumer survey that reveals surprising attitudes and expectations around consumer privacy. Included in the findings: the lengths consumers will go to protect their identity, when and what information consumers are willing to share, and what consumers actually expect in return for their personal information. This webinar is a must for any company wanting to build relevancy and customer loyalty and trust in Canada, the United States or both.
Most marketers operate by the adage that personal data is needed to enhance the customer experience. Yet 74% of North American consumers say they do not feel they receive any benefits at all from sharing their personal information. Further, 67% of North Americans said they would be willing to provide more information about themselves if companies sent them product or service offers that were relevant. How do companies bridge the gap between meeting the unique needs of their customers and building loyalty and trust? In this webinar, participants will learn how to make that leap.
Gain valuable insights on:
• How to craft a privacy statement that is transparent and accessible to your customers;
• Tips to winning back the trust of consumers whose data has been breached by hackers;
• Methods for communicating with consumers in a way that is welcome, not invasive;
• What measures consumers have taken to protect their privacy, and what those activities mean for loyalty marketing; and
• How to reach consumers in an age of privacy concerns, through the channels they feel most comfortable with
To register for this complimentary webinar, please email the completed information below to Amanda Pelkola at Pelkola@conferenceboard.ca . You will then receive instructions for accessing the live session.
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