Loyalty One

Brian Almeida is Group Managing Director at Direxions Marketing Solutions Pvt. Ltd. He is based in Mumbai and is responsible for the overall management of the group.

Brian has over two decades of experience in the marketing and advertising industry. His specialties include Direct Marketing, CRM, Loyalty program development, amongst others. Prior to his appointment as the Managing Director of Direxions Marketing Solutions in 2009, Brian held the position of Director at Direxions.

Brian was responsible for rebranding DIREM Mumbai as Direxions and launching Cartesian Consulting as a brand. He led Direxions through quality processes and orientation to become India’s first ISO 9001 compliant marketing services company.  He also launched a new Rewards & Incentive company – Red Box Rewards India Pvt Ltd successfully.

Brian has been instrumental in launching some of the biggest personalized communications initiatives in the Indian industry. He has shared his expertise in spearheading the launch of India’s most successful Loyalty programmes - the British Airways Executive Club, Jet Airways - Jet Privilege Programme, Shoppers Stop - First Citizen Club, Taj Inner Circle, Bharat Petroleum – PetroBonus & Smartfleet among many others.

Brian holds a Master’s degree in Marketing Management from the Jamnalal Bajaj Institute of Management and is an alumnus of St. Xavier’s College, Mumbai, where he currently is on the Board for Statistics Department.

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As President, Brian is responsible for Precima’s overall strategic and operational management, as well its relationships with customers and business partners. Drawing on his extensive experience in loyalty and customer strategy across marketing and merchandising, he has worked with leading North American retailers and manufacturers to implement world-class customer management strategies.

Before joining Precima, Brian held a series of management positions in LoyaltyOne businesses, notably providing client management and analytics for key Sponsors of the AIR MILES Reward Program. He has used data-driven customer insights to help shape successful business initiatives for clients in grocery, pharmacy, department store and specialty retailing, as well as financial services and consumer packaged goods. Brian shares his expertise in regular articles for marketing publications and is a frequent speaker at industry events and forums.

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Bringing more than 20 years of executive-level experience to his role as President, LoyaltyOne US, Bruce applies his expertise in customer management, analytics and loyalty marketing to help build successful corporate and brand partnerships. He is spearheading LoyaltyOne’s expansion in the US and international markets, responding to demand from corporate clients who need more effective differentiation strategies – and who have seen the proven success of the coalition loyalty model established by the AIR MILES Reward Program.

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With more than two decades of experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert and author in the fields of enterprise loyalty and coalition marketing. As President of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, Bryan heads six global enterprises, leveraging the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences.

A sought-after speaker and author of the bestselling book: The Loyalty Leap: Turning Customer Information into Customer Intimacy, Bryan has presented around the world at such well-known events as The Art of Marketing, Loyalty World, Card Forum and the Economic Club of Canada. He also is a frequent speaker at conferences hosted by the Direct Marketing Association and the Canadian Marketing Association.

In 2012, Bryan was selected to be among SmartMoney’s “Power 30,” an annual list of leaders who shape worldwide economic currents and the consumer experience. He is often quoted by news outlets including: The Wall Street Journal, Forbes, BusinessWeek, the Los Angeles Times, the Vancouver Sun, the National Post, Globe and Mail, the Chicago Tribune, the Associated Press and MSNBC. He is a regular contributor to Fast Company, Retail Customer Experience, Customer Think, Creative Match and COLLOQUY.

The Loyalty Leap: Turning Customer Information into Customer Intimacy was published in May 2012 by the Portfolio imprint of Penguin Group in both the US and Canada and became a New York Times, Wall Street Journal and USA Today bestseller in its first week. The book draws on Pearson’s first-hand experience in building emotional loyalty in an information age, with insightful stories from the trenches of the data-gathering and marketing communications fields. The Loyalty Leap details strategies for building unwavering customer loyalty while also navigating the minefields of privacy. More information is available at www.pearson4loyalty.com.

Bryan joined Alliance Data in 1992, was appointed President of the AIR MILES Reward Program (AMRP) in 1999 and of LoyaltyOne in 2006. Since then, Bryan spearheaded LoyaltyOne’s expansion into South America and the launch of AIR MILES My Planet and AIR MILES for Social Change, growing AMRP to more than 10 million accounts – two-thirds of Canadian households. In 2010, LoyaltyOne earned more than 30 awards for its role as a best employer, its green initiatives, its marketing and its human resources. In addition, Bryan serves as a member of the Executive Committee of Alliance Data, owner of LoyaltyOne.

Prior to LoyaltyOne, Bryan launched his career in brand marketing at the Quaker Oats Co. of Canada, followed by a position in technology/software at Alias Research Inc.

Bryan supports a number of community and charitable groups including the Toronto French School and Kids Help Phone, and he is a Board Member of the Canadian Marketing Association and the Special Olympics Canada Foundation. He holds a BScH and an MBA from Queen's University and is an active member of its Venture Management Program.

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With more than a decade of customer segmenting and marketing experience, Candice ensures that LoyaltyOne’s AIR MILES Reward Program’s 10 million Collectors receive the right offers at the right moment with relevant, one-to-one targeting. She directs overall collector strategy, life cycling, retention and migration for their Gold program, AIR MILES for Business and the My Planet programs. Further, Candice also is responsible for acquiring and on-boarding new Collectors and guiding them through the life cycles of their plans. 

Candice joined LoyaltyOne in 2001 as manager of web marketing. Through the years she held a variety of roles in marketing and statementing programs, sharpening her expertise in customer experience segment marketing and targeted marketing, until she assumed her current post in 2006. Prior to joining LoyaltyOne, Candice worked for Playdium Entertainment, Toronto, as senior manager of loyalty, and at Consumers’ Gas Co., the Toronto utility, as supervisor of direct marketing.

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Caroline is a senior loyalty leader with deep expertise in customer management, marketing, CRM and brand. A successful change agent in both B2B and B2C businesses, she has demonstrated experience in designing and executing transformational customer loyalty strategies for companies and partners.

As Senior Vice-President of International at LoyaltyOne, Caroline sits on the Executive Committee and leads global alliances and key loyalty partnerships outside North America. Her past executive roles include Senior Vice-President of Marketing for Rogers Communications Inc, Canada’s largest telecom services provider, Senior Vice-President and Chief Knowledge Officer at LoyaltyOne and Senior-Vice President of Marketing for the Air Miles Reward Program.

In her long tenure at LoyaltyOne, she has held leadership roles in Client Services, Business Development, CRM and Marketing. She has managed COLLOQUY, a U.S. based loyalty knowledge practice and is a recognized leader and frequent industry speaker on loyalty, coalition management, customer experience and international marketing.

Caroline is Board Member for The Verde Group, a customer strategy research company specializing in customer dissatisfaction measurement, and Senior Advisor to several new ventures in marketing services, social media and loyalty management. Caroline was formerly a Board Member for Ronald McDonald House and the Canadian Marketing Association, where she has held several executive positions, as well as being Senior Direct Marketing Judge for the Canadian Marketing Association Marketing Awards. She recently chaired the Women Make Your Mark Conference and was on the Board for the Rogers Women’s Network.

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As a LoyaltyOne consultant, Dan advises on best practices in all areas of loyalty marketing, including program design, evaluation and growth strategies. Drawing on his expertise in customer-centric marketing, he helps develop and implement loyalty solutions that meet clients’ business objectives while creating value for their customers. He is part of a team of internationally recognized practitioners who work with a wide range of high-profile companies, among them Walgreens, MGM MIRAGE, HP Software and Visa International.

Based in Minneapolis, Dan came to LoyaltyOne from Best Buy, Inc., where he focused primarily on the transformation of Reward Zone – helping create the “free” version of the loyalty program, launching the Reward Zone MasterCard and overhauling the reward certificates portfolio. Previously, he spent a decade in advertising with agencies such as Rapp Collins Worldwide, Digitas and Brann Chicago. Among his many projects were the introduction of Charles Schwab’s Signature Services loyalty program and the re-launch of the ExxonMobil fleet credit card following the company’s post-merger re-branding. 

Dan has an MBA from the Carlson School of Management at the University of Minnesota and an undergraduate degree in business from Eastern Illinois University.

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In her role as Vice President Workplace Services, Debbie is responsible for developing and maintaining a formal program of corporate sustainability at LoyaltyOne. She spearheads a range of initiatives to “green” all business operations, helping the global leader in loyalty marketing take the lead on environmental issues as well. Debbie recently led the project to build a silver and gold LEED certified call center that features the largest rooftop solar panel installation in Canada. She also drove an initiative to purchase a fleet of smart cars for the LoyaltyOne employees who take mass transit to work daily. Debbie is a respected expert in the sustainability industry, often requested to contribute her knowledge by speaking at events and writing articles. 

Prior to joining LoyaltyOne, Debbie was Chief Operating Officer with Green Rewards, an innovative, eco-conscious loyalty business that is now integrated into the AIR MILES Reward Program. Previously, she progressed through various management roles in the marketing, workforce management and information technology sectors. 

Debbie has been trained by former US Vice President and Nobel laureate Al Gore to help raise public awareness of the impact of climate change. She is also a volunteer advisor on sustainability and other issues with MaRS, the Toronto-based innovation centre that helps science, technology and social entrepreneurs create and grow new enterprises. Debbie is also a member of Partners in Project Green and Greening Greater Toronto taskforce.

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