Loyalty One

Andreas leads AIR MILES for Social Change, a national social venture that offers government incentives to all Canadians for making healthier or more environmentally responsible lifestyle choices - powered by the unparalleled reach and popularity of the AIR MILES loyalty currency. He was the original founder of Green Rewards, the world’s first environmental consumer loyalty program which was ultimately acquired by LoyaltyOne in 2008 and fully integrated into the AIR MILES reward program. Prior to Green Rewards he was the President & CEO of one of the oldest retail marketing agencies in Canada.

As a leading cause marketer in Canada, Andreas writes and speaks across the country about social change, environmental responsibility and the new green economy. He has been trained by former US Vice President and Nobel laureate Al Gore and his innovative work has been recognized by prominent global social responsibility leaders including The Prince of Wales. He currently chairs the advisory board of the Centre for Responsible Leadership at Queen's University and he also chairs a WWF Canada advisory committee on climate change, energy and transportation. He was the most recent national membership chair of the Young Presidents' Organization and also sits on a number of academic and non-profit boards.

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As President, Brian is responsible for Precima’s overall strategic and operational management, as well its relationships with customers and business partners. Drawing on his extensive experience in customer loyalty marketing and advanced analytics, he has worked with leading North American retailers and manufacturers to implement world-class customer management strategies. 

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Bringing more than 20 years of executive-level experience to his role as President, LoyaltyOne US, Bruce applies his expertise in customer management, analytics and loyalty marketing to help build successful corporate and brand partnerships. He is spearheading LoyaltyOne’s expansion in the US and international markets, responding to demand from corporate clients who need more effective differentiation strategies – and who have seen the proven success of the coalition loyalty model established by the AIR MILES Reward Program.

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With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized authority on enterprise loyalty and coalition marketing. As President of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he heads six global enterprises, leveraging the knowledge of 120 million customer relationships to create relevant communications and enhanced shopper experiences.

A sought-after speaker and author, Bryan has presented in North and South America, Europe and New Zealand at such well-known events as Loyalty World, Card Forum and the Economic Club of Canada, and he is a frequent speaker at conferences hosted by the Direct Marketing Association and the Canadian Marketing Association. Bryan is a regular contributor to Retail Customer Experience, Customer Think, Creative Match and COLLOQUY. He has been widely quoted in the Globe and Mail, the Vancouver Sun, National Post and Direct Marketing News. In addition, Bryan serves as a member of the Executive Committee of Alliance Data, owner of LoyaltyOne.

Bryan joined Alliance Data (formerly The Loyalty Group) in 1992, was appointed President of the AIR MILES Reward Program (AMRP) in 1999 and of LoyaltyOne in 2006. Since then, Bryan spearheaded LoyaltyOne’s expansion into South America and the launch of AIR MILES My Planet and AIR MILES for Social Change, growing AMRP to more than 10 million accounts – two-thirds of Canadian households. In 2010, LoyaltyOne earned more than 30 awards for its role as a best employer, its green initiatives, its marketing and its human resources.

Prior to LoyaltyOne, Bryan launched his career in brand marketing at the Quaker Oats Co. of Canada, followed by a position in technology/software at Alias Research Inc.

Bryan supports a number of community and charitable groups including the Toronto French School and Kids Help Phone, and he is a Board Member of the Special Olympics Canada Foundation. He holds a BScH and an MBA from Queen's University and is an active member of its Venture Management Program.

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With more than a decade of customer segmenting and marketing experience, Candice ensures that LoyaltyOne’s AIR MILES Reward Program’s 10 million Collectors receive the right offers at the right moment with relevant, one-to-one targeting. She directs overall collector strategy, life cycling, retention and migration for their Gold program, AIR MILES for Business and the My Planet programs. Further, Candice also is responsible for acquiring and on-boarding new Collectors and guiding them through the life cycles of their plans. 

Candice joined LoyaltyOne in 2001 as manager of web marketing. Through the years she held a variety of roles in marketing and statementing programs, sharpening her expertise in customer experience segment marketing and targeted marketing, until she assumed her current post in 2006. Prior to joining LoyaltyOne, Candice worked for Playdium Entertainment, Toronto, as senior manager of loyalty, and at Consumers’ Gas Co., the Toronto utility, as supervisor of direct marketing.

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As a LoyaltyOne consultant, Dan advises on best practices in all areas of loyalty marketing, including program design, evaluation and growth strategies. Drawing on his expertise in customer-centric marketing, he helps develop and implement loyalty solutions that meet clients’ business objectives while creating value for their customers. He is part of a team of internationally recognized practitioners who work with a wide range of high-profile companies, among them Walgreens, MGM MIRAGE, HP Software and Visa International.

Based in Minneapolis, Dan came to LoyaltyOne from Best Buy, Inc., where he focused primarily on the transformation of Reward Zone – helping create the “free” version of the loyalty program, launching the Reward Zone MasterCard and overhauling the reward certificates portfolio. Previously, he spent a decade in advertising with agencies such as Rapp Collins Worldwide, Digitas and Brann Chicago. Among his many projects were the introduction of Charles Schwab’s Signature Services loyalty program and the re-launch of the ExxonMobil fleet credit card following the company’s post-merger re-branding. 

Dan has an MBA from the Carlson School of Management at the University of Minnesota and an undergraduate degree in business from Eastern Illinois University.

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In her role as Chief Sustainability Officer, Debbie is responsible for developing and maintaining a formal program of corporate sustainability at LoyaltyOne. She spearheads a range of initiatives to “green” all business operations, helping the global leader in loyalty marketing take the lead on environmental issues as well. Debbie recently led the project to build a silver and gold LEED certified call center that features the largest rooftop solar panel installation in Canada. She also drove an initiative to purchase a fleet of smart cars for the LoyaltyOne employees who take mass transit to work daily. Debbie is a respected expert in the sustainability industry, often requested to contribute her knowledge by speaking at events and writing articles. 

Prior to joining LoyaltyOne, Debbie was Chief Operating Officer with Green Rewards, an innovative, eco-conscious loyalty business that is now integrated into the AIR MILES Reward Program. Previously, she progressed through various management roles in the marketing, workforce management and information technology sectors. 

Debbie has been trained by former US Vice President and Nobel laureate Al Gore to help raise public awareness of the impact of climate change. She is also a volunteer advisor on sustainability and other issues with MaRS, the Toronto-based innovation centre that helps science, technology and social entrepreneurs create and grow new enterprises. Debbie is also a member of Partners in Project Green and Greening Greater Toronto taskforce.

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As Vice President, Dennis leads the development of innovative, analytics-driven loyalty strategies for LoyaltyOne Consulting clients throughout North America. He directs a team of internationally recognized practitioners working with companies across the business spectrum, including MGM MIRAGE, Eddie Bauer, Best Buy, HP Software and Visa International. Looking at loyalty enterprise-wide rather than in the context of a specific program, their mandate is to build on LoyaltyOne’s leadership in sophisticated analytics and financial modeling to develop breakthrough initiatives in customer strategy and experience design. The solutions they deliver are grounded in deep consumer insights and custom-tailored to create new economic opportunities.

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