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Featured Case Study
Banking/Financial Services
Base/Bonus: Balancing Retention and Engagement
Stephanie Cohen
Engaging with more program members may be expensive, but your return for building these relationships will be the profitable customers you create and retain in the years ahead. The Engagement Internal cost pressures in the financial services industry were stronger than ever in 2012, putting increased emphasis on short-term...
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Rewards on the bus go round and round: How loyalty rewards accelerated Metrobus ridership
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Recent Articles & Case Studies
Banking/Financial Services
Base/Bonus: Balancing Retention and Engagement
Stephanie Cohen • Mar 15, 2013
Mobile Means Business: The Digital Age of Winning Loyalty
Carlos Dunlap • Dec 16, 2012
