AIR MILES for Social Change
A smarter incentive can make all the difference in the world.
- Use the AIR MILES brand, communications vehicles/channels, fulfillment infrastructure and consumer analytics to encourage socially responsible choices
- Create more compelling and cost-efficient programs while boosting return on investment
- Tap into the power of a loyalty currency that’s sparked a 57% gain in transit pass sales, increased e-billing conversions by 72% and boosted participation in a power-saving campaign by a remarkable 700%
People are ready to make healthier and more sustainable choices. All they need is a smarter incentive.
That’s why we created AIR MILES® for Social Change (AMSC). Now the power of Canada’s most popular loyalty currency can be leveraged for the public good – by harnessing the incredible reach and power of the AIR MILES Reward Program, which has helped leading brands use cost-effective reward miles to drive large-scale shifts in consumer behaviour.
We partner with social change organizations nationwide – from energy utilities and transit authorities to waste diversion and health awareness agencies – inspiring people to make better choices for themselves and their communities. By enabling governments and other public sector organizations to access the program on special commercial terms and use popular reward miles instead of cash, we dramatically improve program ROI while accelerating adoption.
The success of AIR MILES for Social Change is built on a proven loyalty model that has earned the trust of millions of Canadians. Together we can use the program’s marketing strength and unrivalled reach to promote and sustain positive social change.
AIR MILES for Social Change Business Leaders
Angela Simo Brown
General Manager, AIR MILES for Social Change
Full Biography
Angela is the General Manager of AIR MILES for Social Change, a national social venture that offers government incentives to all Canadians for making healthier or more environmentally responsible lifestyle choices - powered by the unparalleled reach and popularity of the AIR MILES loyalty currency.
In her 15 years with LoyaltyOne, the operator of AIR MILES for Social Change, Angela has progressed through a range of leadership roles, concentrating primarily on the development of strategic partnerships and reward suppliers for the organization. Most recently she was instrumental in the establishment and growth of innovative public sector partnerships focused on sustainable and healthy lifestyle incentives.
As a committed and passionate environmentalist, Angela helped lead the formation of a series of grassroots eco-initiatives across LoyaltyOne which ultimately triggered the transformation of the organization into a prominent corporate sustainability change agent for Canada.
Angela holds a degree in Business Administration from Ivey School of Business at the University of Western Ontario.
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