AIR MILES for Social Change
A smarter incentive can make all the difference in the world.
- Use the AIR MILES brand, communications vehicles/channels, fulfillment infrastructure and consumer analytics to encourage socially responsible choices
- Create more compelling and cost-efficient programs while boosting return on investment
- Tap into the power of a loyalty currency that’s sparked a 57% gain in transit pass sales, increased e-billing conversions by 72% and boosted participation in a power-saving campaign by a remarkable 700%
People are ready to make healthier and more sustainable choices. All they need is a smarter incentive.
That’s why we created AIR MILES® for Social Change (AMSC). Now the power of Canada’s most popular loyalty currency can be leveraged for the public good – by harnessing the incredible reach and power of the AIR MILES Reward Program, which has helped leading brands use cost-effective reward miles to drive large-scale shifts in consumer behaviour.
We partner with social change organizations nationwide – from energy utilities and transit authorities to waste diversion and health awareness agencies – inspiring people to make better choices for themselves and their communities. By enabling governments and other public sector organizations to access the program on special commercial terms and use popular reward miles instead of cash, we dramatically improve program ROI while accelerating adoption.
The success of AIR MILES for Social Change is built on a proven loyalty model that has earned the trust of millions of Canadians. Together we can use the program’s marketing strength and unrivalled reach to promote and sustain positive social change.
AIR MILES for Social Change Business Leaders
Andreas Souvaliotis
President, AIR MILES for Social Change
Full Biography
Andreas leads AIR MILES for Social Change, a national social venture that offers government incentives to all Canadians for making healthier or more environmentally responsible lifestyle choices - powered by the unparalleled reach and popularity of the AIR MILES loyalty currency. He was the original founder of Green Rewards, the world’s first environmental consumer loyalty program which was ultimately acquired by LoyaltyOne in 2008 and fully integrated into the AIR MILES reward program. Prior to Green Rewards he was the President & CEO of one of the oldest retail marketing agencies in Canada.
As a leading cause marketer, Andreas writes and speaks frequently across Canada and internationally about social change, environmental responsibility and the new green economy. He was trained by former US Vice President and Nobel laureate Al Gore and his innovative work has been recognized by prominent social responsibility leaders including The Prince of Wales. He currently chairs advisory boards for the Centre for Responsible Leadership at Queen's University and for WWF Canada on climate change, energy and transportation. He was the most recent national membership chair of the Young Presidents' Organization and also serves on a number of academic and non-profit boards.
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Ben Chin
Vice President, Energy Conservation Incentives, AIR MILES for Social Change
Full Biography
As a senior member of the AIR MILES for Social Change team, Ben leads the national energy conservation incentives practice. AIR MILES for Social Change is a social venture by LoyaltyOne that harnesses the reach and power of the AIR MILES loyalty currency to inspire and reward greener, healthier and more socially responsible lifestyle choices among all Canadians.
Ben is one of the leading advocates for energy conservation in Canada. Prior to joining AMSC, Ben was Vice President, Communications at the Ontario Power Authority, where his chief responsibilities included leading a successful Ontario-wide conservation awareness program, as well as managing corporate relations with governments, industry and communities.
Over the last twenty years, Ben has held high-profile roles in both the public and private sectors, as a broadcast journalist at Canada’s major television networks and as a senior communications advisor in the Office of the Premier of Ontario.
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