Direct Antidote
A creative marketing agency with deep expertise in loyalty communications.
- Using data-driven insights to spark quick results and forge lasting connections
- Building on a legacy of innovative 1-to-1 strategies for a global loyalty leader
- 80+ professionals with deep experience in strategy, creative and campaign management
From mailboxes to web spaces, the last word in loyalty is always communications
Direct Antidote is a loyalty-focused creative agency with unmatched experience in building customer relationships. Combining marketing know-how with particular expertise in loyalty – honed through many years of high-impact work for the AIR MILES Reward Program – Direct Antidote's team of 80+ professionals uses data-driven customer insights to create campaigns that deliver an immediate return on investment while building long-term relationships.
Since the earliest days of the AIR MILES brand, groundbreaking direct-to-consumer techniques have helped one of the world's most successful loyalty programs remain fresh, relevant and engaging. Direct Antidote applies the same innovative thinking in developing and implementing strategies for key players in retail, finance, technology and many other categories.
Working across all channels in every form of marketing communications, the agency's creative team has earned the respect of industry peers, winning international recognition for work that balances sound strategy, deep consumer insights, a mastery of logistics and highly differentiating creative.
Direct Antidote Business Leaders
Di Cullen
President, Direct Antidote
Full Biography
As President of Direct Antidote, Di is responsible for all facets of the agency’s operations, from strategic planning and account management to creative and production services. The award-winning initiatives created by her team are imaginative, differentiating, memorable and designed to achieve quantifiable results while building long-term loyalty.
In a career that has taken her from South Africa to the US and Canada, Di has tackled every kind
of marketing challenge – from both the client and the agency side – for a diverse range of brands, products and services. She was formerly Vice President, Marketing for BMO InvestorLine and Chief Marketing Officer of Harrisdirect. Prior to joining Direct Antidote, she was Regional Director, North America with Euro RSCG and subsequently Executive Vice President, Director
of US Operations for Universal McCann.
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