Direxions
India's only full-service loyalty marketing agency.
- Leading loyalty, customer relationship management (CRM) solutions and data analytics company with a roster of blue chip clients including India Fortune 100 companies
- Direxions comprises three businesses: Direxions Marketing Solutions, offering loyalty and relationship marketing solutions, Cartesian Consulting, providing analytic solutions; and Red Box Rewards which provides full service rewards for businesses throughout India
Exporting our loyalty expertise to one of the world's fastest growing consumer markets.
Direxions Marketing Solutions Pvt. Ltd., along with its businesses Cartesian and Red Box, offers cutting-edge direct and integrated marketing solutions to companies desiring to acquire, retain and build relationships with customers, distribution and sales channels, or employees. Designing, launching and implementing some of the biggest loyalty programs in the airline, hospitality and retail space, today Direxions continues to work with some of India's leading brands in retail, telecom, banking, consumer packaged goods and healthcare. With a pan-India presence, Direxions has built a strong practice in the Direct Marketing, relationship and loyalty industry in the country.
The partnership continues to offer leading-edge, one-to-one multi-channel marketing services to India's consumer-focused companies (retail, financial services, travel, consumer packaged goods), leveraging the combined efforts, knowledge and experience of Direxions and LoyaltyOne.
Direxions Business Leaders
Brian Almeida
Managing Director, Direxions
Full Biography
Brian Almeida is Group Managing Director at Direxions Marketing Solutions Pvt. Ltd. He is based in Mumbai and is responsible for the overall management of the group.
Brian has over two decades of experience in the marketing and advertising industry. His specialties include Direct Marketing, CRM, Loyalty program development, amongst others. Prior to his appointment as the Managing Director of Direxions Marketing Solutions in 2009, Brian held the position of Director at Direxions.
Brian was responsible for rebranding DIREM Mumbai as Direxions and launching Cartesian Consulting as a brand. He led Direxions through quality processes and orientation to become India’s first ISO 9001 compliant marketing services company. He also launched a new Rewards & Incentive company – Red Box Rewards India Pvt Ltd successfully.
Brian has been instrumental in launching some of the biggest personalized communications initiatives in the Indian industry. He has shared his expertise in spearheading the launch of India’s most successful Loyalty programmes - the British Airways Executive Club, Jet Airways - Jet Privilege Programme, Shoppers Stop - First Citizen Club, Taj Inner Circle, Bharat Petroleum – PetroBonus & Smartfleet among many others.
Brian holds a Master’s degree in Marketing Management from the Jamnalal Bajaj Institute of Management and is an alumnus of St. Xavier’s College, Mumbai, where he currently is on the Board for Statistics Department.
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