LoyaltyOne India
LoyaltyOne brings its global loyalty leadership to India, one of the world’s fastest growing consumer markets
- Coalition loyalty expertise, leveraging 20+ years of AIR MILES Reward Program experience in Canada and Dotz in Brazil
- LoyaltyOne India offers a full suite of loyalty services, helping to enrich clients relationships with their customers
- Not just experts but loyalty practitioners with hands-on experience
- Standalone loyalty solutions provided through our partnership with Direxions, a local loyalty pioneer catering specifically to the Indian marketplace
Enriching relationships between global brands and their consumers in India.
LoyaltyOne has been helping global brands build lasting loyalty with their consumers for more than 20 years. As a global provider of loyalty strategy and programs, customer analytics and relationship marketing services, LoyaltyOne’s innovative ideas are grounded in solid research, thoughtful analysis and decades of experience as industry leaders.
In 1992, LoyaltyOne launched the AIR MILES Reward Program in Canada. Since then, AIR MILES’ coalition loyalty model has been emulated worldwide. Twenty years later, AIR MILES continues to lead the industry through ongoing program innovation.
We have partnered with Direxions who is behind some of India’s largest loyalty programs in the airline, hospitality and retail sectors. It is a full-service agency offering one-to-one multi-channel marketing services for India’s consumer-focused companies.
LoyaltyOne’s expertise in coalition loyalty programs, analytics and customer relationship marketing, combined with Direxions’ experience and knowledge in Indo-Asia sets up an unparalleled offering in the Indian loyalty market.
LoyaltyOne India Business Leaders
Rathin Lahiri
Chief Marketing Officer, LoyaltyOne India
Full Biography
As Chief Marketing Officer Rathin is a key part of the Management team driving the launch of the India Coalition.
Rathin has a strong Marketing & Business track record of close to 20 years across consumer businesses, financial services and digital marketing with companies like HUL, Microsoft and Kotak Mahindra Group.
His awards include the Chairman's Award at HLL, 2 Abby awards for brand campaigns (Black & White) & Kotak and the Web 18 Genius of the Web award as CMO of eBay.
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Anirban Dutta
Chief Client Officer, LoyaltyOne India
Full Biography
Anirban is the Chief Client Officer of LoyaltyOne India, and is key part of the management team driving the launch of the India Coalition.
Anirban is a Chemical Engineer with a post graduate degree in Business Management and has nearly 16 years of rich work experience in Financial Services & Retail. He gathered extensive Retail Banking experience in the domains of Direct Banking and Credit Cards during his stint with ICICI Bank, the 2nd largest Bank in India. As a part of the Cards business, he spearheaded the launch of several Co-Branded cards programs with Grocery, Telecom and Specialty Retail partners. Anirban led a team that conceptualized, designed and launched i-mint, India's first Loyalty Coalition.
In his following stint with Reliance Retail, Anirban played a key role in launching and managing RelianceOne, their proprietary pan-format program. With a brief stint in the Online Local Search business with Rediff, he returned to Reliance re-launch and head the Loyalty and CRM program for the 800+ multi-format stores chain of Reliance Retail and also craft their Digital Strategy prior to joining LoyaltyOne.
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Vikas Chandak
Director - Client Services, LoyaltyOne India
Full Biography
As Client Services lead at LoyaltyOne, Vikas will actively engage with key Coalition Partners and ensure they have their fair share of participation.
His work exposure spans Management Consulting with Deloitte LLP, Co-founding India’s first Coalition Loyalty program & managing business development for Credit Cards with ICICI Bank, Leading New Media Marketing channels within ING Group.
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Geeta Aiyer
Director – Client Services , LoyaltyOne India
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Geeta Aiyer leads key partner relationships in her role as Director Client Services.
In her 17 years of extensive experience in marketing communications, Geeta has serviced sectors ranging from financial services, publishing, pharma, auto and more.
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Suhael Choudhury Mushunuri
Director – Client Services , LoyaltyOne India
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Suhael is 1-2-1 marketing specialist with over 12 years of experience in orchestrating revenue driven solutions for clients spread across Retail, Financial Services and FMCG domains.
At LoyaltyOne India, she is responsible for continuing her journey in enhancing revenues for her Partners through loyalty best practices.
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Apratim Chattopadhyay
Director - Direct Marketing, LoyaltyOne India
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As Director, Direct Marketing, Apratim is responsible for member enrolment, engagement and lifecycle management across all platforms.
A keen sales and marketing professional, Apratim brings with him over 13 years of experience across diverse sectors like Loyalty & CRM, Media, Financial Services and Consumer Goods.
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