Precima
Using the insights of shopper-based analytics to boost retail performance.
- Analyzing retail data to identify shoppers with the highest future value
- Using shopper insights to enhance marketing and merchandising strategies
- Precima's Insight Portal: delivering real-time insights to retailers' desktops
We help retailers identify their best shoppers – and understand them better than ever.
Precima applies shopper insights derived from advanced analytics to help retailers and manufacturers drive sales growth and boost profitability. Using comprehensive fact bases of purchase data, Precima's experts help you improve your marketing and merchandising, identify opportunities for growth and align both internal teams and external partners to best meet shoppers' needs.
Precima tailors the scope and pace of its solutions to the unique priorities of each client. The overall goal is to achieve not just tactical wins but long-term strategic gains, encouraging retailers to broaden the marketing agenda and fully explore the potential of sophisticated shopper insights.
Precima's roster of past and current clients includes many leading Fortune 1000 brands, among them some of the top high-frequency retailers in North America. Backed by firsthand experience with leading retail and manufacturing organizations, the Precima team brings a remarkable blend of expertise in loyalty, analytics, marketing and management to help you make more informed and profitable business decisions.
Precima Business Leaders
Brian Ross
President, Precima
Full Biography
As President, Brian is responsible for Precima’s overall strategic and operational management, as well its relationships with customers and business partners. Drawing on his extensive experience in loyalty and customer strategy across marketing and merchandising, he has worked with leading North American retailers and manufacturers to implement world-class customer management strategies.
Before joining Precima, Brian held a series of management positions in LoyaltyOne businesses, notably providing client management and analytics for key Sponsors of the AIR MILES Reward Program. He has used data-driven customer insights to help shape successful business initiatives for clients in grocery, pharmacy, department store and specialty retailing, as well as financial services and consumer packaged goods. Brian shares his expertise in regular articles for marketing publications and is a frequent speaker at industry events and forums.
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Past Events
LoyaltyOne Clients
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