Loyalty One

Customer Analytics

Using sophisticated data insights to build engagement and profitability

Experts at Putting Insights into Action

LoyaltyOne's groundbreaking work in advanced analytics has been one of the cornerstones of our success - whether focusing on loyalty programs, retail shoppers or consumers generally.

In every area of our business, we use customer insights derived from sophisticated data analysis to help LoyaltyOne clients build engagement, drive sales growth and boost profitability.

Insights gleaned from data analysis are helping create more targeted offers.– President, Canadian Operations, Le Groupe Jean CoutuA team of more than 75 analysts and researchers supports our loyalty program clients, applying finely honed skills in statistical analysis, market research, spatial analytics and program performance measurement. These specialists draw on a wealth of consulting and client-side experience to deliver consumer and market intelligence you can act upon – whether it's nuanced customer segmentations, GIS-based guidance on retail locations, or more relevant content and offers to boost response, engagement and profitability.

LoyaltyOne is also a global leader in the emerging field of shopper-based analytics. Using comprehensive fact based purchase data, our experts work with high-volume retailers to improve marketing and merchandising, identify opportunities for growth and foster collaboration among all partners in the retail process. By combining detailed segmentation with rigorous analysis of pricing, assortment and promotions, we help retailers and manufacturers shape more effective strategies targeting their most valuable shoppers.

As with all LoyaltyOne capabilities, we match the scope and pace of shopper analytics to your specific needs. Validating our shopper-focused analyses with hands-on retailing and manufacturing experience, we help you make more informed and profitable business decisions – achieving not just tactical wins but long-term strategic gains.