Loyalty One

Relationship Marketing

Creating targeted, relevant and effective customer communications

Reaching Our Customers' Customers

Applying the deeper insights of loyalty, we help our clients execute successful creative campaigns across multiple channels, from direct mail and email to social media and mobile communications.

LoyaltyOne's groundbreaking direct-to-consumer techniques have helped one of the world's most successful loyalty programs remain fresh, relevant and engaging for nearly two decades. We're constantly expanding our array of flexible marketing tools – including Canada's largest opt-in email database – as we apply data-driven insights to craft more compelling and effective one-to-one communications.

The development of relationships is the number one thing we've learned from them – and they're masters at it.– SVP, Card & Retail Payment Services,
BMO Bank of MontrealOur relationship marketing capabilities also include a full-service creative agency with unmatched loyalty experience. Fluent in every area of marketing communications, our loyalty marketing agency develops campaigns aimed at delivering immediate results while building long-term relationships.

Working in both traditional and emerging channels, we've designed and implemented strategies for major players in retail, finance, technology and other key sectors. Our campaigns have won international recognition for balancing sound thinking, highly differentiating creative and a mastery of logistics – all backed by a deep analytical grasp of consumer attitudes and behaviors. In other words, the kind of targeted, relevant marketing that our clients expect from a leader in loyalty.