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In The News

There’s no denying that today’s retailers need to be tech savvy to maintain and grow customer traffic. Technology-based tools, such as personalized deals based on a statistical understanding of past purchases and mobile apps that offer shopping lists and quick scan payment systems, are among the most effective tools at a retailer’s disposal.

According to a recent news report report by Piper Jaffray analyst Sean Naughton, Target has launched a new loyalty program called REDperks. Target and Whole Foods, two of the best-regarded U.S. retailers, have now embarked upon new loyalty initiatives. With the press on Albertson’s public decision to discontinue their loyalty program and a number of highly successful grocery retailers choosing not to use a traditional loyalty program, many retailers have been left wondering if loyalty programs are right for their industry.