Our Journey with Dotz
Originally launched in 2000 as a multi-retailer online mall, Dotz has evolved into a full-scale retail coalition, partnering with some of Brazil’s top brands such as Banco do Brasil, Super Nosso, ALE and Magasin Luisa.
LoyaltyOne provides strategic counsel, program design, operational planning, business development support and guidance on best practices to ensure the program continues to strive.
The World's 5th Largest Market
Although the emerging middle class in Brazil offers exciting growth opportunities, more than 100 million Brazilians still don’t fall into this group.
With that in mind, Dotz has created an accessible currency that offers a broad spectrum of rewards. With functional and aspirational redemption opportunities, Dotz has been successful in appealing to all Brazilians in markets large and small.
Creating Value for Business Partners
The broad appeal of Dotz has led to a significant impact on our Sponsors’ businesses. The program enables Sponsors to quickly identify and segment shoppers that represent the majority of their sales and helps them identify patterns in shopper buyer behaviors.
This enables them to adapt their marketing strategies and communications to create more consistently engaged and profitable long-term customers.
Loyalty on a Global Level
One of the world´s leading loyalty marketers, BrandLoyalty creates and implements innovative, incentive-driven shopper marketing campaigns designed to drive immediate improvements in retail performance for food retailers worldwide. BrandLoyalty manages the successful execution of loyalty programs in more than 20,000 stores each year – driving improvements in customer penetration, frequency, basket size and brand perception for the world’s top grocers including REWE, Auchan, TESCO and Metro. Somewhere in the world, a BrandLoyalty reward – a kitchen knife, a pan or a cutlery set – crosses the checkout counter every single second of every day. Consumer engagement and access to real-time customer insights are enhanced with Bright Solutions delivered by IceMobile, a leading mobile and digital services player owned by BrandLoyalty.
Acquired by LoyaltyOne in January, 2014, BrandLoyalty operates in more than 50 countries. With more than 18 years’ experience, BrandLoyalty has 400 employees and 14 offices throughout Europe, Asia, Africa and America. The BrandLoyalty head office is located in Den Bosch, the Netherlands.
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